The Capitol Theatre, Wometco and WTVJ

Capitol Theatre Featured ImageCapitol Theatre Featured Image

When Mitchell Wolfson and Sidney Meyer formed the Wolfson-Meyer Theatre Company in 1925, they set their sights on building a state of the art theater in downtown Miami. The location they selected was on one of Miami’s most important streets. Once completed, their first theater would be called The Capitol Theatre and it would be located at 310 North Miami Avenue.

Wolfson and Meyer intended to build a classy, “first-run” theater that would attract the best pictures of the day. The theater would feature an amenity that most Miami residents would not enjoy in their home until the middle part of the twentieth century.

Built During the Boom

Capitol Theatre under construction

Capitol Theatre under construction

The Capitol Theatre was designed by architect E. T. Wells and was considered a Spanish influenced design. The contractor hired to build Well’s design was S. S. Jacobs Company of Omaha, Nebraska. Sidney Meyer grew up in Omaha, Nebraska, and graduated from University of Nebraska. This may have influenced Wolfson and Meyer’s selection of the general contractor.

While the momentum of the building boom of the mid-1920s provided a lot of optimism for the Miami area, it also presented a lot of frustration to those competing for resources to complete construction projects. Construction on the Capitol Theatre was started in 1925, but the project was moving much slower than the young partners had anticipated.

By the latter part of 1925, both building materials and construction workers were in short supply. The general contractor got to a point where they needed to import contractors to finish the project. By the middle of the summer of 1926, the theater was completed at a cost of $300,000.

Interior of Capitol Theatre in 1926

Interior of Capitol Theatre in 1926

Once completed, The Capitol Theatre’s interior featured an exquisite mosaic and a magnificent chandelier. The color scheme was predominantly orange, ivory, gold and green giving the interior the appearance of a beautiful tropical sunset. The inside of the theater featured a spacious main seating area along with a balcony and an orchestra seating area. The building was very reminiscent of gilded age opulence with a tropical twist.

The unique feature of the building for the time was a make-shift form of air conditioning. The ventilation system consisted of huge fans sending out “currents of refreshing air” that had been forced through a spray of ice cold water. The system was able to ensure a consistent temperature of 70 degrees. The ventilation system was a welcome feature on opening night.

Opening Night of the Capitol Theatre

Opening Night Program in 1926

Opening Night Program in 1926

The theater officially opened on the evening of June 25th, 1926. There were 1,500 invited guests and the temperature outside was what one would expect on a June evening in Miami. The ventilation system was enjoyed by all attendees on opening night. The next day, the Miami Herald reported that several hundred others were turned away from the grand opening.

Grand openings of theaters were celebrated with much greater fanfare than they would be today. The events of opening night at the Capitol Theatre would feature multiple forms of entertainment. The audience was welcomed by Mr. James Donn, and was followed by a Seigbert Asher singing a rendition of the “Volga Boatman”.

Next, Miss Evelyn Brown, “Danseuse”, would perform and would be followed by a newsreel. The feature film that night was a Universal Picture Production, “The Midnight Sun”, a drama of Russia under the Czars.

According to Mitchell Wolfson many years later, the highlight of the night was the performance of the Capitol Theatre Orchestra. The orchestra was conducted by Mario Armellini, who had been the musical director at the Roney Plaza, Royal Poinciana and Breakers hotels. Wolfson remembers the orchestra was given a standing ovation for their performance. The Capitol Theatre Orchestra became a favorite of Miami residents from that night on.

Formation of Wometco

An article on January 1st, 1939 in the Miami News provided insight on the connection of the partners responsible for building an entertainment empire in South Florida. While Sidney Meyer grew up and went to school in Nebraska, he quickly adopted Miami as his home. Meyer had an early history with the motion picture business. He ascended from shipping clerk to general manager in charge of distribution for Fox Films.

Mitchell Wolfson was born in Key West in 1900. He attended school in both Key West and at Erasmus Hall High School in Brooklyn, New York. After graduating from Columbia University, Wolfson returned to Miami to become treasurer of the East Coast Wholesale Corp, which was founded by his father in 1884.

Sidney Meyer would meet and marry Mitchell Wolfson’s sister. Wolfson and his brother-in-law decided to form a business in 1925. The official name of the company was the Wolfson Meyer Theatre Company. Shortly after the opening of The Capitol Theatre, the two would shorten the name of the company to Wometco. The acronym would feature the first two letters of Wolfson (WO) and Meyer (ME), along with the ‘T’ of theatre and ‘CO’ of company.

Anchor Tenant on North Miami Avenue

The Capitol Theater soon became the anchor tenant of the block on Miami Avenue, between NW Third and NW Fourth streets. Less than one month after the grand opening of the theater, the Capitol Department Store opened just south of the theater. Attempting to capture the excitement of the theater’s opening, they took out a big ad in the Miami Daily News and Metropolis announcing a big sale. The store boasted that they were just “20 steps south of the Capitol Theatre”, located at 304 N Miami Avenue. However, the department store didn’t stay in business long. In the 1930 Polk City Directory, 304 N Miami Avenue was listed as vacant.

Capitol Department Store Ad in 1926

Capitol Department Store Ad in 1926

 

 

 

 

 

 

 

 

 

By 1930, there was a Capitol Hotel located at 328 N Miami Avenue. Although the city directory spelled ‘Capital’ with an ‘a’, an advertisement in the Miami News in February of 1929 had it spelled in the same manner as the Capitol Theatre. The Capitol Hotel appeared on the front page of the Miami News on June 22nd, 1955 because one room in the hotel was used as the location for an undercover sting to arrest two Miami Detectives involved in a bookie scandal.

Article on Bomb Exploding in 1932

Article on Bomb Exploding in 1932

The Capitol Theatre experienced its own form of adversity in January of 1932. The Palm Beach Post reported that a bomb had exploded at the Capitol Theatre in Miami on January 4th. There were a few injuries to stage hands, but the audience filed out of the building with minimal panic. The bomb was made with gun powder and sulfur and was ignited with phosphorus.  The blaze was put out with fire extinguishers. The theory was that the bomb was placed by a rival motion picture operator’s union as part of a three year fight between union members.

 

Capitol Theatre to WTVJ

Front of WTVJ in 1950s

Front of WTVJ in 1950s

By 1951, the Capitol Theatre was only 25 years old, but was showing its age. At the same time, television was becoming a medium that was increasingly adopted for home entertainment. Wometco decided to close The Capitol Theatre in 1952 and to convert the building into a television studio. The result was the creation of WTVJ, which was owned and operated by Wometco.

WTVJ’s first broadcast occurred on March 21st, 1949. They moved into and dedicated their new studio in November of 1952. The new studio was the conversion of The Capitol Theatre.

The conversion added to the three-story structure 200 spectator seats for its 68-by-100-foot studio on the second floor. The ground floor housed the executive offices, programming and sales departments. The control and projection rooms were on the third floor.

Entrance to WTVJ

Entrance to WTVJ

As part of the conversion, the floor of the studio was supported by newly poured concrete columns that was added 15 feet above the old theater floor and stage. The newly added second floor provided space for offices beneath the studio on the ground floor. The design choice to add the studio above the ground level served the station well during Hurricane Andrew in 1992. The storm surge rose well above the street level during the worst part of the hurricane.

WTVJ operated out of the converted Capitol Theatre building from 1952 until 2000 when they built their brand new studio in Miramar, Florida. WTVJ’s move out of downtown Miami represented the end for the block of buildings along North Miami Avenue.

Capitol Theater in Overtown

Capitol Theater in Overtown in 1970s

Capitol Theater in Overtown in 1970s

Wometco had been operating a theater in Overtown at 322 NW 14th Street called the Harlem Theater. In the early 1970s, Wometco renamed the Harlem Theater to the Capitol Theater. The time to own a neighborhood theater seemed to have passed. Receipts were down and theater goers were attending movies in suburban malls. In a Miami News article in June of 1973, a Wometco representative stated that the Capitol in Overtown wasn’t taking in enough revenue to even pay for the cleaning service. The theater was earning roughly $75 per day.

The Miami News article was entitled “Death for Capitol Theater – Black Neighborhood’s Last Picture Show”. It announced that Dade County had purchased the land and it was only a matter of time before the building would be demolished. The land that the theater once resided is now part of a park that includes the Overtown Youth Center.

Capitol Theatre & WTVJ Building Demolished in 2000

The former television station buildings vacated didn’t last much longer following WTVJ’s move to Miramar. In 2000, the entire west side of the 300 block of North Miami Avenue was demolished to make room for a Federal Courthouse Complex.

While there is no trace of Wometco’s presence on North Miami Avenue today, there is no question that The Capitol Theatre, WTVJ and Wometco will be always be a big part of downtown Miami’s past. The buildings can be demolished, but the memory of each institution will remind of us of a different time in downtown Miami.

 

Click Here to Subscribe

 

Resources:

  • HistoryMiami Update: ‘Opening Night At The Capitol Theatre’ by Dick Lehman in April, 1975
  • Miami Daily News: “Capitol Theatre Opens Friday Night For Premier Show”, June 25th, 1926
  • Palm Beach Post: “Three Men As Bomb Explodes In Miami Theater”, January 5th, 1932
  • The Miami News: “Wometco Theater Chiefs Are Both Floridians”, January 1st, 1931
  • The Miami News: “ Two Cops Fired In Bookie Case”, June 22nd, 1955
  • The Miami News: “Death For Capitol Theater”, July 25th, 1973

9 Comments on "The Capitol Theatre, Wometco and WTVJ"

  1. Another great story. Thanks for the history lesson.

  2. Few alive remember the glory days but everyone over 60 remembers sitting in the old theater waiting to go into the Skipper Chuck show.
    And i still say the reason Brian became such a celebrity was due to the building’s construction and its broadcast engineers keeping WTVJ on air

  3. I remember going to the WTVJ building as a young child several times to be on the Skipper Chuck Show in the early 1960s which as shot in the studios there.

    Being born and raised in Miami ( I am 59 ) I of course remember all of the various Wometco theaters around Miami years ago. I remember seeing “Alien” when it opened at the Dadeland Wometco Twin, long since torn down. All were ” nice, clean and with staff who cared” so unlike any movie complex we can go to now.

  4. Hi, Casey.For those of us who go way back (arrived in 1941) your Miami History stories push a lot of memory buttons. Hope you plan, sometime in the future, on stringing them together in a book. Bill

  5. There is probably not a person alive today who was a kid in Miami in the 1950s who did not pass through the WTVJ entry doors in order to be on the Skipper Chuck Show. It was a rite of passage; something that every school happily coordinated. A great piece of informative history. Thanks for the research.

  6. As a kindergartner or 1st grader in either 1951 or 1952, I appeared on the “TV Story Club With Ruthie” at the WTVJ studios. I still have a photo from that appearance. A few years later, my 53rd Street Miami neighbor had a local singing program of his own on WTVJ, “The Johnny Viaggio Show,” and my family were guests in his audience one night. Talent scouts for Jimmy Durante caught his show and Johnny went to New York and appeared on Jimmy’s show…quite exciting for our neighborhood. Johhny Viaggio is in his 80s now, and still crooning at clubs in North Carolina.

  7. Arlene rothman (Peretzman) | March 21, 2016 at 10:59 am | Reply

    Thank you for the memories. In the early 50’s, Our grandparents owned the Capitol Furniture Store on the corner and our family spent a lot of time hanging out at WTVJ and getting autographs from the stars Great childhood memories.

Leave a comment

Your email address will not be published.


*


CAPTCHA
Change the CAPTCHA codeSpeak the CAPTCHA code